May CalFresh Awareness Month Campaign

The County of San Diego Cal Fresh, HHSA, and Medicare offer to the San Diego community, focusing on informing immigrants, legal or not, that they are eligible and can receive benefits from the County. We developed a direct approach campaign using white space and a direct message in more than 18 languages to inform all communities in the County of San Dego of the benefits they can receive and to assure them that their legal status does not affect the benefits they are eligible to receive. There has been an almost 35% increase in people registering with the San Diego County Health, HHS, Medicare, and all the benefits available to them free of charge. This results in a more equal distribution of benefits among and throughout the County.

From the original award submission.