Enter a GDUSA competition to have your work showcased across Projects, Firms, and Designers.

Best of the Year
The branding and identity programs that won a GDUSA award in 2025, each with the firm and the designers credited.
182 award-winning projects
A brand identity is the set of decisions a company makes once so it can look like itself a thousand times, and it is the most-entered category in the awards. The designer starts with how customers see the company and what the business wants to be known for, then builds the rules that keep the wordmark and the palette consistent on a business card and a building. The identities that win are the ones that behave well across every piece a company actually ships. Mermaid and Test Monki have each won 24 times with systems a small business can run itself, and FemmeFolio's identity for One Of Us, a women's sports bar in Ohio, took a full page for feeling like the place. The best branding designers and identity studios in the country are on this page. Open any program to see the system and learn what makes it hold together.

Branding + Identity Programs
Firm
City of Castroville, TX

Branding + Identity Programs
Firm
John F. Kennedy Center for the Performing Arts

Branding + Identity Programs
Firm
Dairy Farmers of Wisconsin Internal Creative

Branding + Identity Programs
Firm
Carollo Engineers

Branding + Identity Programs
Firm
Experian Creative Services

Branding + Identity Programs
Firm
Cribl

Branding + Identity Programs
Firm
Paradigm Marketing & Advertising

Branding + Identity Programs
Firm
Endless Health

Branding + Identity Programs
Firm
Discover by Capital One

Branding + Identity Programs
Firm
National Community Pharmacists Association (NCPA)

Branding + Identity Programs
Firm
National Community Pharmacists Association (NCPA)

Branding + Identity Programs
Firm
Cribl


Branding + Identity Programs
School
Rick Heffner, George Mason University

Branding + Identity Programs
Firm
The Creative Studio at Morgan Stanley

Branding + Identity Programs
Firm
Protiviti Brand & Creative Studio

Branding + Identity Programs
Firm
Protiviti Brand & Creative Studio

Branding + Identity Programs
Firm
Protiviti Brand & Creative Studio

Branding + Identity Programs
Firm
JLL Creative

Branding + Identity Programs
Firm
Prime Therapeutics Creative Services

Branding + Identity Programs
Firm
Prime Therapeutics Creative Services

Branding + Identity Programs
Firm
The Word & Brown Companies

Branding + Identity Programs
Firm
Orange County Sanitation District

Branding + Identity Programs
Firm
Orange County Sanitation District

Branding + Identity Programs
Firm
Data Business Equipment


Branding + Identity Programs
Firm
Prime Therapeutics Creative Services

Branding + Identity Programs
Firm
Prime Therapeutics Creative Services

Branding + Identity Programs
Firm
Guardian In-house Creative

Branding + Identity Programs
Firm
MJH Life Sciences

Branding + Identity Programs
Firm
MJH Life Sciences

Branding + Identity Programs
Firm
Citadel Brand & Buzz

Branding + Identity Programs
Firm
Stream Chicago, In-House Marketing

Branding + Identity Programs
Firm
Stream Chicago, In-House Marketing

Branding + Identity Programs
Firm
Stream Realty Partners

Branding + Identity Programs
Firm
Freaner Creative

Branding + Identity Programs
Firm
UPS Creative Studio

Branding + Identity Programs
Firm
Benco Dental


Branding + Identity Programs
Firm
VIP Tires & Service

Branding + Identity Programs
Firm
IBM Consulting

Branding + Identity Programs
Firm
CMO & Co.

Branding + Identity Programs
Firm
Artifact LLC

Branding + Identity Programs
Firm
Gabe Diaz Design, Inc.

Branding + Identity Programs
Firm
Zhiyao Zhang

Branding + Identity Programs
Firm
Gina McKinna Design

Branding + Identity Programs
Firm
SubjectWell

Branding + Identity Programs
Firm
Truly Creative

Branding + Identity Programs
Firm
Blankenburg Associates

Branding + Identity Programs
Firm
Brook and Bartle & Co.

Branding + Identity Programs
Firm
The Word & Brown Companies


Branding + Identity Programs
Firm
Clanin Creative

Branding + Identity Programs
Firm
Conran Design Group

Branding + Identity Programs
Firm
GH Advertising

Branding + Identity Programs
Firm
Adler Branding & Marketing

Branding + Identity Programs
Firm
Waltz Creative

Branding + Identity Programs
Firm
Gauger + Associates

Branding + Identity Programs
Firm
Level Group

Branding + Identity Programs
Firm
Werremeyer Creative

Branding + Identity Programs
Firm
Brand Force 5

Branding + Identity Programs
Firm
Hook

Branding + Identity Programs
Firm
John Nordyke

Branding + Identity Programs
Firm
Lingfei Cao

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