Creating a Global Playbook for Google Cloud AI

The Story

Google Cloud, recognized as a leader in AI for business, sought to effectively communicate its new brand identity across multiple platforms. To achieve this, Hook developed a comprehensive playbook that includes guidelines for messaging, imagery, and motion identity. This playbook not only emphasizes the distinctiveness of Google Cloud's offerings but also ensures that the brand remains recognizable and ownable in various applications. The outcome is a cohesive and engaging representation of Google Cloud's AI capabilities, enabling consistent brand expression throughout different mediums.