International Mass Timber Conference Campaign

For the International Mass Timber Conference in Portland, Oregon, the world’s largest gathering of mass-timber professionals — from foresters and manufacturers, to designers, builders and policymakers — our team delivered a fully integrated brand refresh. We began with an updated logo and then built an entire identity around the textures and materials of mass timber, weaving in the people who make up the timber community. The new colour palette draws on natural hues found in wood and the surrounding forest and flora, infusing the brand with an authentic, grounded warmth. Across every touchpoint (social, digital, print) we rolled out a coordinated ad-campaign, while templates, event signage and way-finding ensured a seamless brand presence throughout the venue and experience.