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Best of the Year
The branding and identity programs that won a GDUSA award in 2023, each with the firm and the designers credited.
162 award-winning projects
A brand identity is the set of decisions a company makes once so it can look like itself a thousand times, and it is the most-entered category in the awards. The designer starts with how customers see the company and what the business wants to be known for, then builds the rules that keep the wordmark and the palette consistent on a business card and a building. The identities that win are the ones that behave well across every piece a company actually ships. Mermaid and Test Monki have each won 24 times with systems a small business can run itself, and FemmeFolio's identity for One Of Us, a women's sports bar in Ohio, took a full page for feeling like the place. The best branding designers and identity studios in the country are on this page. Open any program to see the system and learn what makes it hold together.

Branding + Identity Programs
Firm
Domino’s Pizza, Communications Team

Branding + Identity Programs
Firm
The Cultured Cup

Branding + Identity Programs
Firm
Mermaid, Inc.

Branding + Identity Programs
Firm
Mermaid, Inc.

Branding + Identity Programs
Firm
1HQ Brand Agency

Branding + Identity Programs
Firm
SIAXperience + Prologis Inhouse Creative

Branding + Identity Programs
Firm
Brandience

Branding + Identity Programs
Firm
Lightner Design

Branding + Identity Programs
Firm
mkulpdesigns

Branding + Identity Programs
Firm
David Weekley Homes

Branding + Identity Programs
Firm
Lithia & Driveway

Branding + Identity Programs
Firm
Pioneer Natural Resources, Corporate Communications


Branding + Identity Programs
Firm
LMI

Branding + Identity Programs
Firm
Xfinity Creative

Branding + Identity Programs
Firm
Lina Marie Art and Design

Branding + Identity Programs
Firm
David Weekley Homes

Branding + Identity Programs
Firm
Environmental Defense Fund (EDF)

Branding + Identity Programs
Firm
CannonDesign

Branding + Identity Programs
Firm
The Heritage Foundation

Branding + Identity Programs
Firm
Prudential Creative & Content

Branding + Identity Programs
Firm
Parsons Core Creative Services

Branding + Identity Programs
Firm
Parsons Core Creative Services

Branding + Identity Programs
Firm
Environmental Defense Fund (EDF)

Branding + Identity Programs
Firm
McDermott Will & Emery


Branding + Identity Programs
Firm
ADP HRO Shared Services/The Creative Shop

Branding + Identity Programs
Firm
Western Growers Marketing

Branding + Identity Programs
Firm
Experian

Branding + Identity Programs
Firm
Texas Division of Emergency Management

Branding + Identity Programs
Firm
PepsiCo Design & Innovation

Branding + Identity Programs
Firm
PepsiCo Design & Innovation

Branding + Identity Programs
Firm
PepsiCo Design & Innovation

Branding + Identity Programs
Firm
PepsiCo Design & Innovation

Branding + Identity Programs
Firm
The Word & Brown Companies

Branding + Identity Programs
Firm
The Word & Brown Companies

Branding + Identity Programs
Firm
Tarrant County College District/Graphic Services

Branding + Identity Programs
Firm
Gordon College In-house Creative Team


Branding + Identity Programs
Firm
Cohesity

Branding + Identity Programs
Firm
Prime Therapeutics Creative Services

Branding + Identity Programs
Firm
GM Financial

Branding + Identity Programs
Firm
GM Financial

Branding + Identity Programs
Firm
Fors Marsh

Branding + Identity Programs
Firm
Cohesity

Branding + Identity Programs
Firm
Children’s Hospital Colorado

Branding + Identity Programs
Firm
Mizuho Americas Creative Studio

Branding + Identity Programs
Firm
GM Financial

Branding + Identity Programs
Firm
Sajad Amini Studio

Branding + Identity Programs
Firm
TAG Creative Team

Branding + Identity Programs
Firm
Pittsburgh Downtown Partnership


Branding + Identity Programs
Firm
GAF Creative Services

Branding + Identity Programs
Firm
Hixson design

Branding + Identity Programs
Firm
Brand Force 5

Branding + Identity Programs
Firm
j.riley creative LLC

Branding + Identity Programs
Firm
amus

Branding + Identity Programs
Firm
Southpaw Design Co

Branding + Identity Programs
Firm
Chloë in Color

Branding + Identity Programs
Firm
Hoot Design Studio

Branding + Identity Programs
Firm
Stitzlein Studio

Branding + Identity Programs
Firm
Griffin + Skeggs Collaborative

Branding + Identity Programs
Firm
Studio A

Branding + Identity Programs
Firm
Tank Design

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