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Best of the Year
Best Branding + Identity Programs of 2020
The branding and identity programs that won a GDUSA award in 2020, each with the firm and the designers credited.
189 award-winning projects
A brand identity is the set of decisions a company makes once so it can look like itself a thousand times, and it is the most-entered category in the awards. The designer starts with how customers see the company and what the business wants to be known for, then builds the rules that keep the wordmark and the palette consistent on a business card and a building. The identities that win are the ones that behave well across every piece a company actually ships. Mermaid and Test Monki have each won 24 times with systems a small business can run itself, and FemmeFolio's identity for One Of Us, a women's sports bar in Ohio, took a full page for feeling like the place. The best branding designers and identity studios in the country are on this page. Open any program to see the system and learn what makes it hold together.
Standouts of 2020
- Power-Pole LiveWell Logoby Gabe Diaz Design, Inc. for Power-Pole · 2020
- USGBC Brand Refreshby U.S. Green Building Council · 2020
- 65 Years Anniversary Logoby Orange County Sanitation District (OCSD), Public Affairs Department · 2020
- Aqua Best Brandingby Corse Design Factory for Aqua Best · 2020
- Sea Monster Brandingby Corse Design Factory for Sea Monster · 2020
- Best Version Media Rebrandingby Best Version Media · 2020
2020
Power-Pole LiveWell Logo
Branding + Identity Programs
Firm
Gabe Diaz Design, Inc.
View Project→
2020
USGBC Brand Refresh
Branding + Identity Programs
Firm
U.S. Green Building Council
View Project→
2020
65 Years Anniversary Logo
Branding + Identity Programs
Firm
Orange County Sanitation District (OCSD), Public Affairs Department
View Project→
2020
Aqua Best Branding
Branding + Identity Programs
Firm
Corse Design Factory
View Project→
2020
Sea Monster Branding
Branding + Identity Programs
Firm
Corse Design Factory
View Project→
2020
Best Version Media Rebranding
Branding + Identity Programs
Firm
Best Version Media
View Project→
2020
Nebraska Architecture Logo Design
Branding + Identity Programs
Firm
Eleven19
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2020
Nwyze Branding
Branding + Identity Programs
Firm
5 by 5 Design
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2020
Woods Hole Brand Identity
Branding + Identity Programs
Firm
Marquis Design
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2020
URSA, DRACO, CANIS Logo Design
Branding + Identity Programs
Firm
Joseph Piliero
View Project→
2020
KCK Company Logo
Branding + Identity Programs
Firm
Joseph Piliero
View Project→
2020
Heartwood Brand Identity
Branding + Identity Programs
Firm
Applied Underwriters, Brand Communications Department
View Project→
2020
BARK Bright Dental
Branding + Identity Programs
Firm
BARK
View Project→
2020
The English-Speaking Union Branding
Branding + Identity Programs
Firm
Odgis + Company
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2020
Tecate Brand Identity
Branding + Identity Programs
Firm
Elmwood
View Project→
2020
Comma Home Brand Identity
Branding + Identity Programs
Firm
Elmwood
View Project→
2020
Tree of Life Logo
Branding + Identity Programs
Firm
Ogline Design
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2020
100 Years of CJS
Branding + Identity Programs
Firm
American Bar Association/ABA Creative Group
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2020
The Muses Digital Brand & Identity
Branding + Identity Programs
Firm
Chris Maze: Design + Illustration
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2020
Azur Associates Logo Design
Branding + Identity Programs
Firm
Affinity Creative Group
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2020
depsys Identity Design
Branding + Identity Programs
Firm
FINIEN
View Project→
2020
Anchory Identity Design
Branding + Identity Programs
Firm
FINIEN
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2020
Wildly Floral Co. Branding
Branding + Identity Programs
Firm
7 Layer Studio
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2020
Branding and Identity
Branding + Identity Programs
Firm
MNI Targeted Media Inc. | Creative Studio
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2020
2020 Sales Theme
Branding + Identity Programs
Firm
MNI Targeted Media Inc. | Creative Studio
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2020
Identity Program
Branding + Identity Programs
Firm
ECKES design
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2020
Hart Cluett Museum Brand Identity
Branding + Identity Programs
Firm
Sara Tack/tackwork
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2020
Valero Brand Identity Program
Branding + Identity Programs
Firm
Valero Energy Corporation
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2020
It Starts Within Branding
Branding + Identity Programs
Firm
HB Design
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2020
Moab Utah Properties Logo
Branding + Identity Programs
Firm
HB Design
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2020
AlphaFlo Logo
Branding + Identity Programs
Firm
HB Design
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2020
Chamber Gala Branding
Branding + Identity Programs
Firm
HB Design
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2020
Gettin’ Sandy Sweepstakes Graphic
Branding + Identity Programs
Firm
Phelan Family Brands
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2020
RTI 60th Anniversary Branding
Branding + Identity Programs
Firm
RTI Corporate Communications
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2020
HERE: Trans Awareness Campaign
Branding + Identity Programs
Firm
Anthony Wood Design
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2020
Pathfinder Podcast Branding
Branding + Identity Programs
Firm
Partner Studio
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2020
Big Picture Gradshow Identity
Branding + Identity Programs
Firm
Shanti Sparrow
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2020
TheGuide.Design - The Graphic Design Handbook Reinvented
Branding + Identity Programs
Firm
Anthony Wood, Emily Comfort, Shanti Sparrow | Shillington School of Graphic Design
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2020
Khwab Album (LP) Branding
Branding + Identity Programs
Firm
Shrenik Ganatra
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2020
Credit Card Suite Redesign
Branding + Identity Programs
Firm
PenFed Credit Union Marketing
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2020
Sesto Labs Logo
Branding + Identity Programs
Firm
Chih-Yuan Chang
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2020
Culture Journal
Branding + Identity Programs
Firm
The Word & Brown Companies
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2020
NewU Logos + Symbols
Branding + Identity Programs
Firm
Ce Design & Illustration, LLC
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2020
2020 Global Sales Meeting Logo
Branding + Identity Programs
Firm
Cepheid
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2020
Red Hat Brand Campaign
Branding + Identity Programs
Firm
Red Hat Open Studio
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2020
ACS Editors Summit Logo
Branding + Identity Programs
Firm
ACS Publications/CreativeLab
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2020
Mineral and Co. Logo + Symbols
Branding + Identity Programs
Firm
Ce Design & Illustration, LLC
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2020
International Division Logo
Branding + Identity Programs
Firm
Design with Sharon
View Project→
2020
Women and The Law Logo
Branding + Identity Programs
Firm
American Bar Association/ABA Creative Group
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2020
#StonyBrookStrong Logo
Branding + Identity Programs
Firm
Stony Brook University Office of Communications & Marketing
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2020
Ann Johnson School of Highland Dance Logo
Branding + Identity Programs
Firm
Lightner Design
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2020
Prime Branded Socks
Branding + Identity Programs
Firm
Prime Therapeutics Creative Services
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2020
Innovation Lab Logo
Branding + Identity Programs
Firm
Prime Therapeutics Creative Services
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2020
Munchkin Logo
Branding + Identity Programs
Firm
Munchkin Brand Design
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2020
25 Collection Logo Designs
Branding + Identity Programs
Firm
Kalakatta Design Studio
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2020
Personal Brand Identity Campaign
Branding + Identity Programs
Firm
Alpine Creative Group
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2020
Team Member Experience
Branding + Identity Programs
Firm
Children’s Hospital Colorado
View Project→
2020
Recognition Platform Rebranding
Branding + Identity Programs
Firm
Robert Half Creative Brand & Studio
View Project→
2020
New River Dermatology Branding
Branding + Identity Programs
Firm
Joba Studio
View Project→
2020
Five Oaks Energy Brand Identity
Branding + Identity Programs
Firm
Brand.Oh.Strange
View Project→
All Branding + Identity Programs
Common questions
- How many branding and identity programs won GDUSA awards in 2020?
- The gallery lists 189 winners from 2020 in this category, out of 2,048 across all years. Each one appears here with its firm and designer credits.
- Which firms won the most GDUSA awards for branding and identity programs in 2020?
- American Bar Association/ABA Creative Group and HB Design share the top spot with 4 of the 2020 winners each. CBX (3), Christiansen Creative (3), Karla Pamanes, LLC (3), Marine Lane (3) follow. The ranking for the year lists every firm with its winning work. Best Branding + Identity Programs firms of 2020, by award wins.
- Who are the clients on the 2020 branding and identity programs?
- Clients named on this work include Shillington School of Graphic Design, AIGA Minnesota, AlphaFlo, Anchory, Ann Johnson School of Highland Dance. The credit comes from the firm that entered the work.
- How do I enter next year's awards?
- Entries go through the GDUSA entry platform. A single entry costs $120 as of October 2026, and packages bring the price per piece down to $400 for ten to twenty entries. Winners who publish get a project page here with full credits, and publication is the paid step. How the awards work.