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Best of the Year
Best Branding + Identity Programs of 2022
The branding and identity programs that won a GDUSA award in 2022, each with the firm and the designers credited.
160 award-winning projects
A brand identity is the set of decisions a company makes once so it can look like itself a thousand times, and it is the most-entered category in the awards. The designer starts with how customers see the company and what the business wants to be known for, then builds the rules that keep the wordmark and the palette consistent on a business card and a building. The identities that win are the ones that behave well across every piece a company actually ships. Mermaid and Test Monki have each won 24 times with systems a small business can run itself, and FemmeFolio's identity for One Of Us, a women's sports bar in Ohio, took a full page for feeling like the place. The best branding designers and identity studios in the country are on this page. Open any program to see the system and learn what makes it hold together.
Standouts of 2022
- BERG Block Logoby The Idea Factory at Sam Houston State University · 2022
- Grotto Art Gallery Brandingby Xiao Xu for Grotto Art Gallery · 2022
- The Idea Factory Logoby The Idea Factory at Sam Houston State University · 2022
- Logo Redesignby Jamie Ritchie for RSA Room Service Amenities · 2022
- Right Edge Logoby Veritiv · 2022
- Homegrown Pediatrics Logo Designby j.riley creative LLC for Homegrown Pediatrics · 2022
2022
BERG Block Logo
Branding + Identity Programs
Firm
The Idea Factory at Sam Houston State University
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2022
The Idea Factory Logo
Branding + Identity Programs
Firm
The Idea Factory at Sam Houston State University
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2022
Grotto Art Gallery Branding
Branding + Identity Programs
Firm
Xiao Xu
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2022
Logo Redesign
Branding + Identity Programs
Firm
Jamie Ritchie
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2022
Right Edge Logo
Branding + Identity Programs
Firm
Veritiv
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2022
Homegrown Pediatrics Logo Design
Branding + Identity Programs
Firm
j.riley creative LLC
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2022
MelEos Group Logo Design
Branding + Identity Programs
Firm
j.riley creative LLC
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2022
Chicago Weeps Logo
Branding + Identity Programs
Firm
Tom, Dick & Harry Creative
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2022
Rural Studio Style Guide
Branding + Identity Programs
School
Auburn University Rural Studio
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2022
Broadway In Worcester Identity
Branding + Identity Programs
Firm
David Gorham Design
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2022
MedCloud Logo
Branding + Identity Programs
Firm
Paradigm Marketing and Design
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2022
Lucky’s Crew Animal Rescue Logo Design
Branding + Identity Programs
Firm
Tanja Stieglmeier
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2022
New Brand Identity
Branding + Identity Programs
Firm
Mrs&Mr
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2022
Brain Health Nebraska Logo Design
Branding + Identity Programs
Firm
Eleven19
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2022
CBRE New Visual Identity
Branding + Identity Programs
Firm
Landor & Fitch and CBRE In-House Creative
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2022
CBRE ‘More’ Brand Video
Branding + Identity Programs
Firm
CBRE In-house Creative
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2022
CPR Branding Logo Designs
Branding + Identity Programs
Firm
Classic Playfield Reproductions
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2022
CorriXR Therapeutics Brand Identity
Branding + Identity Programs
Firm
First Ascent Design
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2022
Tampeno Logo Design
Branding + Identity Programs
Firm
Gabe Diaz Design, Inc.
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2022
Open Enrollment Rally Event Logo Development and Execution
Branding + Identity Programs
Firm
ADP HRO Shared Services/The Creative Shop
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2022
World of Women Brand Identity
Branding + Identity Programs
Firm
ThoughtMatter
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2022
PEPSI Culture Cans x People’s Daily Branding
Branding + Identity Programs
Firm
PepsiCo Design & Innovation
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2022
PEPSI x SHFW SS2022 Branding
Branding + Identity Programs
Firm
PepsiCo Design & Innovation
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2022
The Champions Show Branding
Branding + Identity Programs
Firm
PepsiCo Design & Innovation
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2022
New York University Shanghai Mini Course
Branding + Identity Programs
Firm
Chenwei Xu Design
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2022
Brookfield Properties Corporate Rebranding
Branding + Identity Programs
Firm
Brookfield Properties
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2022
Curbcierge Branding
Branding + Identity Programs
Firm
Brookfield Properties
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2022
Baskin-Robbins Brand Refresh
Branding + Identity Programs
Firm
ChangeUp
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2022
Meyer & Company CPA's Corporate Logo
Branding + Identity Programs
Firm
Laurel Black Communications + Design
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2022
Protiviti Digital Branding
Branding + Identity Programs
Firm
Protiviti Brand & Creative Studio
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2022
Fluke Brand Center Web Site
Branding + Identity Programs
Firm
Fluke Corporation Creative Services
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2022
The Booktenders Logo
Branding + Identity Programs
Firm
pfw design
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2022
Fierce Rebrand
Branding + Identity Programs
Firm
Questex
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2022
Word & Brown GA Go Adventure 2022 Campaign
Branding + Identity Programs
Firm
The Word & Brown Companies
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2022
The Grind Method Logo Rebrand
Branding + Identity Programs
Firm
Krystal Pratt Designs
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2022
Brand Update
Branding + Identity Programs
Firm
5 by 5 Design
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2022
Field & Forest Identity
Branding + Identity Programs
Firm
Kay James Design
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2022
Logo Design
Branding + Identity Programs
Firm
Uncommon Design, LLC
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2022
Logo and Brand Design
Branding + Identity Programs
Firm
Uncommon Design, LLC
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2022
Logo and Brand Design
Branding + Identity Programs
Firm
Uncommon Design, LLC
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2022
Move for Good Logo
Branding + Identity Programs
Firm
Alight Solutions
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2022
Superlost Coffee Brand Identity Design
Branding + Identity Programs
Firm
Miskowski Design LLC
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2022
Womens Health Logo
Branding + Identity Programs
Firm
Cherish Impression
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2022
TPA To Go Branding and Identity
Branding + Identity Programs
Firm
Tampa International Airport
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2022
Aspen Dental Rebranding
Branding + Identity Programs
Firm
TAG Creative Team
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2022
Center on Children and the Law 2022 Conferences Branding
Branding + Identity Programs
Firm
American Bar Association
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2022
Mermaid, Inc. Fluid Creativity Logomark
Branding + Identity Programs
Firm
Mermaid, Inc.
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2022
Lauren & Colin Are Getting Married Branding
Branding + Identity Programs
Firm
Mermaid, Inc.
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2022
Hope Center Logo
Branding + Identity Programs
Firm
NIH Medical Arts Branch
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2022
Africa Roundtable 2022 Event Branding
Branding + Identity Programs
Firm
Prudential Creative & Content
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2022
Design Without Limits Branding
Branding + Identity Programs
Firm
Vectorworks, Inc.
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2022
RTI Health Advance Branding and Identity
Branding + Identity Programs
Firm
RTI Corporate Communications
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2022
Leeum Museum of Art Rebrand
Branding + Identity Programs
Firm
Wolff Olins
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2022
FireSide Podcast Branding
Branding + Identity Programs
Firm
FS Investments
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2022
Camp Hill Farmers Market Identity System
Branding + Identity Programs
Firm
Cross Creative
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2022
Mercaz Academy Brand Identity
Branding + Identity Programs
Firm
Max W. Kahn
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2022
Diversity, Equity, Inclusion, and Belonging Logo
Branding + Identity Programs
Firm
Learning Without Tears
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2022
Meanwhile Back at the Ranch, 2022 Branding
Branding + Identity Programs
School
UCO School of Design/University of Central Oklahoma
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2022
Two Fillets Logo Design
Branding + Identity Programs
Firm
Phelan Family Brands
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2022
Green Frontier Capital Branding
Branding + Identity Programs
Firm
Level Group
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Featured
All Branding + Identity Programs
Common questions
- How many branding and identity programs won GDUSA awards in 2022?
- The gallery lists 160 winners from 2022 in this category, out of 2,048 across all years. Each one appears here with its firm and designer credits.
- Which firms won the most GDUSA awards for branding and identity programs in 2022?
- PepsiCo Design & Innovation leads with 5 of the 2022 winners, ahead of ConceptShell (3), Parsons Core Creative Services (3), RRDG Randy Richards Design Group (3), Uncommon Design, LLC (3), American Bar Association (2). The ranking for the year lists every firm with its winning work. Best Branding + Identity Programs firms of 2022, by award wins.
- Who are the clients on the 2022 branding and identity programs?
- Clients named on this work include Mr Brands, Toll Brothers, Alton Industries, Balthazar LLC, Baskin-Robbins. The credit comes from the firm that entered the work.
- How do I enter next year's awards?
- Entries go through the GDUSA entry platform. A single entry costs $120 as of October 2026, and packages bring the price per piece down to $400 for ten to twenty entries. Winners who publish get a project page here with full credits, and publication is the paid step. How the awards work.