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Best of the Year
The branding and identity programs that won a GDUSA award in 2024, each with the firm and the designers credited.
159 award-winning projects
A brand identity is the set of decisions a company makes once so it can look like itself a thousand times, and it is the most-entered category in the awards. The designer starts with how customers see the company and what the business wants to be known for, then builds the rules that keep the wordmark and the palette consistent on a business card and a building. The identities that win are the ones that behave well across every piece a company actually ships. Mermaid and Test Monki have each won 24 times with systems a small business can run itself, and FemmeFolio's identity for One Of Us, a women's sports bar in Ohio, took a full page for feeling like the place. The best branding designers and identity studios in the country are on this page. Open any program to see the system and learn what makes it hold together.

Branding + Identity Programs
Firm
Weir ESCO

Branding + Identity Programs
Firm
Bow Valley College, Marketing & Recruitment

Branding + Identity Programs
Firm
Carollo Engineers

Branding + Identity Programs
Firm
Colorado College, InHouse Creative Team

Branding + Identity Programs
Firm
Smile Train

Branding + Identity Programs
Firm
CannonDesign

Branding + Identity Programs
Firm
David Weekley Homes

Branding + Identity Programs
Firm
Tarrant County College District - Creative Strategy Department

Branding + Identity Programs
Firm
Mizuho Americas Creative Studio

Branding + Identity Programs
Firm
The Word & Brown Companies

Branding + Identity Programs
Firm
Protiviti Brand & Creative Studio

Branding + Identity Programs
Firm
Barcoding, Inc.


Branding + Identity Programs
Firm
National Community Pharmacists Association (NCPA)

Branding + Identity Programs
Firm
MassMutual - 258° Creative Group

Branding + Identity Programs
Firm
TreacyDesign/TFX

Branding + Identity Programs
Firm
ETHERFAX

Branding + Identity Programs
Firm
NorthWestern Energy

Branding + Identity Programs
Firm
The Word & Brown Companies

Branding + Identity Programs
Firm
Cribl

Branding + Identity Programs
Firm
TPD/Traffic Planning and Design, Inc.

Branding + Identity Programs
Firm
Petmate Creative

Branding + Identity Programs
Firm
David Weekley Homes

Branding + Identity Programs
Firm
AOPA

Branding + Identity Programs
Firm
MJH Life Sciences


Branding + Identity Programs
Firm
MJH Life Sciences

Branding + Identity Programs
Firm
Farm Bureau Financial Services

Branding + Identity Programs
Firm
FS Investments

Branding + Identity Programs
Firm
Discover Brand Creative Group

Branding + Identity Programs
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AOPA

Branding + Identity Programs
Firm
Bruce Power Creative Strategy

Branding + Identity Programs
Firm
Knoxville Graphic House

Branding + Identity Programs
Firm
The Home Depot Private Brands Creative Packaging

Branding + Identity Programs
Firm
ADP HRO Shared Services/The Creative Shop

Branding + Identity Programs
Firm
Celigo

Branding + Identity Programs
Firm
VIP Tires & Service

Branding + Identity Programs
Firm
Red Hat


Branding + Identity Programs
Firm
American Bar Association

Branding + Identity Programs
Firm
GM Financial

Branding + Identity Programs
Firm
TAG The Aspen Group

Branding + Identity Programs
Firm
Phillips

Branding + Identity Programs
Firm
Experian Creative Services

Branding + Identity Programs
Firm
Experian Creative Services

Branding + Identity Programs
Firm
ACS Design Studio

Branding + Identity Programs
Firm
Brent Almond Design

Branding + Identity Programs
Firm
j.riley creative LLC

Branding + Identity Programs
Firm
j.riley creative LLC

Branding + Identity Programs
Firm
Rob Barth and Co

Branding + Identity Programs
Firm
Vigor


Branding + Identity Programs
Firm
Joseph Piliero

Branding + Identity Programs
Firm
S+J Marketing and Design

Branding + Identity Programs
Firm
BCIU Creative Team

Branding + Identity Programs
Firm
Centrifuge Media

Branding + Identity Programs
Firm
YellowDog

Branding + Identity Programs
Firm
Pinkergreen

Branding + Identity Programs
Firm
Studio C Creative, LLC

Branding + Identity Programs
Firm
Marymount University

Branding + Identity Programs
Firm
Piedmont Brand Co.

Branding + Identity Programs
Firm
Chris Cheetham Design

Branding + Identity Programs
Firm
BOLTGROUP

Branding + Identity Programs
Firm
TPD

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