Day of Design 2025 Branding

Auburn’s College of Architecture, Design and Construction celebrated the 5th Day of Design—focused on fabrication—in fall 2025. This year’s identity explored fabrication in all its forms across the college’s six disciplines: architecture, environmental design, graphic design, industrial design, interior architecture and landscape architecture. While some fields in CADC fabricate physically, others practice forms of making rooted in assembly, craft, iteration and translation. The visual system sought to honor both the tangible and the intangible—where shaping material meets shaping ideas. The poster comprised three layers of translucent vellum, inviting viewers to physically experience the act of building. The bottom layer featured the word FABRICATION cut in white vinyl and hand-transferred in a precise composition, grounding the piece in material craft. The middle layer introduced a network of “webbing”—an abstract representation of cognitive and creative connection: the leap from idea to artifact, one concept sparking the next, the energetic circuitry of discovery and design. The top layer carried the event’s information, printed over a subtle grid referencing systems used across design disciplines. A clean sans serif typeface—with rounded interior moments inspired by CNC routing paths—created a quiet nod to digital-to-physical fabrication methods. Together, the layers revealed fabrication not just as a process of construction, but as a way of thinking, connecting and making meaning. The program extended the materiality established by the poster. A saddle-stitched booklet with vellum cover echoed the poster’s transparency, layering and reveal. Inside, the grid system served as both organizational device and subtle texture. Vinyl elements were applied to the cover by hand—bringing the tactile language of fabrication directly into attendees’ hands. Across additional touchpoints—from social graphics and invites to signage, T-shirts and stickers—the identity embraced both analog and digital workflows. Scanned vellum textures appeared alongside precise vector systems; hand-applied vinyl lived alongside plotted line work. Every piece carried the same ethos: making is iterative, collaborative and grounded in curiosity. By emphasizing process as much as product, Day of Design celebrated the shared language of making that connects the college’s disciplines and fuels its culture of experimentation.