BnShroum Branding

BnShroum – A New Kind of Coffee Experience BnShroum brings something completely new to Qatar’s coffee scene, a mushroom-based blend that combines Lion’s Mane, Cordyceps, Chaga, and Reishi. It’s a different take on traditional coffee, offering not just great taste but also real health benefits like better focus, steady energy, and stronger immune support. The idea behind BnShroum was to create a coffee that helps people feel good while enjoying their daily ritual, a mix of flavor, wellness, and curiosity. Since it’s a new concept for the local market, the goal was to build a brand that feels innovative, dynamic, and true to its unique nature. In developing the visual identity, I wanted the design to stand out while staying connected to the region’s culture. I used geometric shapes and played creatively with Arabic characters to give BnShroum a modern, bold look that reflects its forward-thinking approach. The result is a brand that feels alive, one that tells the story of a new kind of coffee experience that blends tradition, creativity, and well-being. The logo incorporates the Arabic character "ب/B" and "ن/N," reflecting the brand name "BnShroum / بن شروم" emphasizing the brand's identity. The top of the logo represents a mushroom head, while negative space within the letters forms the mushroom stem. Additionally, a coffee mug element is seamlessly integrated into the design.