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Best of the Year
Best Branding + Identity Programs of 2017
The branding and identity programs that won a GDUSA award in 2017, each with the firm and the designers credited.
198 award-winning projects
A brand identity is the set of decisions a company makes once so it can look like itself a thousand times, and it is the most-entered category in the awards. The designer starts with how customers see the company and what the business wants to be known for, then builds the rules that keep the wordmark and the palette consistent on a business card and a building. The identities that win are the ones that behave well across every piece a company actually ships. Mermaid and Test Monki have each won 24 times with systems a small business can run itself, and FemmeFolio's identity for One Of Us, a women's sports bar in Ohio, took a full page for feeling like the place. The best branding designers and identity studios in the country are on this page. Open any program to see the system and learn what makes it hold together.
Standouts of 2017
- Corporate Logo and Identityby Uncommon Design, LLC for ITR Diagnostics · 2017
- Corporate Logo and Identityby Uncommon Design, LLC for Railroad Street Wealth Management, LLC · 2017
- Corporate Logo and Identityby Uncommon Design, LLC for LiftPoint Group · 2017
- Hanigan & Johnson Brand Identityby Test Monki for Hanigan & Johnson Orthodontics · 2017
- Local Smile Co. Brand Identityby Test Monki for Local Smile Co. · 2017
- The Dental Market Brand Identityby Test Monki for The Dental Market · 2017
2017
Corporate Logo and Identity
Branding + Identity Programs
Firm
Uncommon Design, LLC
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2017
Corporate Logo and Identity
Branding + Identity Programs
Firm
Uncommon Design, LLC
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2017
Corporate Logo and Identity
Branding + Identity Programs
Firm
Uncommon Design, LLC
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2017
Hanigan & Johnson Brand Identity
Branding + Identity Programs
Firm
Test Monki
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2017
Local Smile Co. Brand Identity
Branding + Identity Programs
Firm
Test Monki
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2017
The Dental Market Brand Identity
Branding + Identity Programs
Firm
Test Monki
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2017
Hanigan & Johnson Brand Identity
Branding + Identity Programs
Firm
Test Monki
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2017
Local Smile Co. Brand Identity
Branding + Identity Programs
Firm
Test Monki
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2017
Pop Ratio Brand Identity
Branding + Identity Programs
Firm
Test Monki
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2017
The Dental Market Brand Identity
Branding + Identity Programs
Firm
Test Monki
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2017
Membership Branding
Branding + Identity Programs
Firm
Lisa Cain Design, LLC
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2017
Brenham Women’s Health Logo
Branding + Identity Programs
Firm
Nancy Reed Design
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2017
Elevate Logo & Identity
Branding + Identity Programs
Firm
Elm Street Technology
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2017
Creative Director: Sandi Lute
Branding + Identity Programs
Firm
The Exchange
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2017
GALAXY Paper Logo Senior Graphic
Branding + Identity Programs
Firm
Veritiv
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2017
Graphic Communications Capabilities Overview Senior Graphic
Branding + Identity Programs
Firm
Veritiv
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2017
Spring Grove Brand Book Graphic
Branding + Identity Programs
Firm
Veritiv
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2017
Living Legend Award Logo
Branding + Identity Programs
Firm
American Association of Occupational Health Nurses
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2017
GPO Creative Services Identity Program
Branding + Identity Programs
Firm
Government Publishing Office
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2017
NIH Child & Family Programs Branding
Branding + Identity Programs
Firm
NIH Medical Arts Branch
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2017
Division of Population Health Research (DIPHR) 50th Anniversary Logo
Branding + Identity Programs
Firm
NIH Medical Arts Branch
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2017
iRhythm Technologies Logo Redesign
Branding + Identity Programs
Firm
iRhythm Technologies
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2017
Carve Logo Mark/Metropolitan State University of Denver
Branding + Identity Programs
Firm
JVLES Design
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2017
Digital Imaging Group Logo
Branding + Identity Programs
Firm
Gene Burns Graphic Design
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2017
National Eye Institute 50th Anniversary Logo
Branding + Identity Programs
Firm
NIH Medical Arts Branch
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2017
NJ Surgical Logo
Branding + Identity Programs
Firm
Barnett Design, Inc.
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2017
VLC Logo Design
Branding + Identity Programs
Firm
Miskowski Design LLC
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2017
Jewish Home Family Gala Logo
Branding + Identity Programs
Firm
Barnett Design, Inc.
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2017
Coventry Logo Design
Branding + Identity Programs
Firm
Miskowski Design LLC
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2017
SAIC EXTV From the Archives Logo
Branding + Identity Programs
Firm
School of the Art Institute Chicago (SAIC), IRFM Creative
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2017
Pike Productions Branding
Branding + Identity Programs
Firm
Pomp Creative
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2017
Run for Child Protection Branding
Branding + Identity Programs
Firm
Pomp Creative
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2017
Farmington Land Trust Logo Concept
Branding + Identity Programs
Firm
Randy Richards Design Group
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2017
Eventr Logo
Branding + Identity Programs
Firm
Ruzow Graphics
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2017
McDermott Ventures
Branding + Identity Programs
Firm
Ruzow Graphics
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2017
Tim’s Kitchen Logo
Branding + Identity Programs
Firm
Ruzow Graphics
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2017
Experian Elite Logo Design
Branding + Identity Programs
Firm
Experian Creative Services
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2017
Crisis Intervention and Recovery Center Rebranding
Branding + Identity Programs
Firm
Site 14
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2017
Snares to Wares Logo
Branding + Identity Programs
Firm
Symbolic Solutions
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2017
Global Healthy Living Day Logo
Branding + Identity Programs
Firm
Alight Solutions
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2017
Global Nutrition Logo
Branding + Identity Programs
Firm
Alight Solutions
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2017
Branding and Identity
Branding + Identity Programs
Firm
Virgo Design
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2017
Educator Series Branding
Branding + Identity Programs
Firm
ETS
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2017
Camp Smiles Brand Identity
Branding + Identity Programs
Firm
Test Monki
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2017
Little White Tooth Brand Identity
Branding + Identity Programs
Firm
Test Monki
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2017
Branding for TCT 2017 Conference
Branding + Identity Programs
Firm
Cardiovascular Research Foundation
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2017
FOCUS 2017 Event Brand
Branding + Identity Programs
Firm
Hitachi
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2017
Lumada Logo
Branding + Identity Programs
Firm
Hitachi
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2017
NEXT Event Logo
Branding + Identity Programs
Firm
Hitachi
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2017
Layton Corporate Rebranding
Branding + Identity Programs
Firm
Layton Construction Company
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2017
Spend Ten Campaign Logo
Branding + Identity Programs
Firm
Centermost Marketing
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2017
TechTarget Corporate Brand Guidelines
Branding + Identity Programs
Firm
TechTarget
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2017
Corporate Branding Redesign
Branding + Identity Programs
Firm
Professional Office Services
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2017
Victory Center
Branding + Identity Programs
Firm
Swimmer Integrated Marketing
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2017
Logo and Identity Design
Branding + Identity Programs
Firm
The Official Office Of
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2017
Moon Man Branding
Branding + Identity Programs
Firm
Corse Design Factory
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2017
Matrix Economics Branding
Branding + Identity Programs
Firm
Roycroft Design
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2017
Drive Logo
Branding + Identity Programs
Firm
Sage Age Strategies
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2017
Camp Smiles Brand Identity
Branding + Identity Programs
Firm
Test Monki
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2017
Little White Tooth Brand Identity
Branding + Identity Programs
Firm
Test Monki
View Project→
All Branding + Identity Programs
Common questions
- How many branding and identity programs won GDUSA awards in 2017?
- The gallery lists 198 winners from 2017 in this category, out of 2,048 across all years. Each one appears here with its firm and designer credits.
- Which firms won the most GDUSA awards for branding and identity programs in 2017?
- Test Monki leads with 12 of the 2017 winners, ahead of The Modern College of Design (5), Chen Design Associates (4), Lippincott (4), The Formation Creative Consultants Europe Ltd (4), AARP Brand Creative Services (3). The ranking for the year lists every firm with its winning work. Best Branding + Identity Programs firms of 2017, by award wins.
- Who are the clients on the 2017 branding and identity programs?
- Clients named on this work include Building One Community, 50 Perry Street, Camp Smiles, Hanigan & Johnson Orthodontics, Little White Tooth. The credit comes from the firm that entered the work.
- How do I enter next year's awards?
- Entries go through the GDUSA entry platform. A single entry costs $120 as of October 2026, and packages bring the price per piece down to $400 for ten to twenty entries. Winners who publish get a project page here with full credits, and publication is the paid step. How the awards work.