American Design Gallery

The story

This year's American Package Design Awards showcased 224 exceptional projects, reflecting a strong emphasis on packaging and bold typography. Notable winners include "The Curly Vanity Student Work" from Drexel University, which exemplifies a playful and colorful approach, and the "ALIENWARE Pro Peripherals Packaging" by Dell Technologies, which utilizes a sleek modern aesthetic with a striking contrast of deep blacks and vibrant electric greens. The palette this year features a mix of classic whites and blacks alongside eye-catching golds and reds, creating a dynamic visual language that resonates across various categories. In comparison to last year, the focus on playful and colorful designs has emerged as a significant trend. Projects like "Eight Moon™ Greeting Cards" and ":ratio Redesign" by CBX highlight this shift, embracing bright hues and engaging typography. The decline in entries related to beauty and health suggests a pivot in creative priorities, allowing for more innovative explorations in food and beverage packaging, as seen in the "Allure Fruited Sour Ale Series" by RAS Communications. This evolution in style and palette reflects a vibrant and adaptive design landscape.