Flávia Aurea Skincare Package Design

Flávia Aurea is a clinical skincare brand designed for women navigating the skin changes of menopause and perimenopause. Formulated to restore, renew, and repair skin that has shifted with hormonal change, the packaging system reflects that mission through a cohesive yet individually expressive design language. The warm white base signals clinical purity and trust, while each product category employs its own gradient color story representing the distinct role each formula plays in the ritual. The iconic wave motif that crowns every carton evokes the fluid nature of hormonal change. Flávia, rooted in the Latin Flavius meaning golden, and Aurea, also Latin for golden, together make the brand name a quiet double declaration of gold - one that connects the woman entering her golden age with a brand whose signature color is the visual embodiment of exactly that. A refined gold Flávia Aurea logotype and the signature "FA" sun medallion anchor the brand's identity across all four SKUs and create a format that will lend consistency as the product catalog and categories expand. The collection is both medically credible and deeply feminine, inviting women to see this chapter as their golden era vs something to shrink from.

From the original award submission.