Bluey Fruit Spreads Packaging

1. Project Overview Objective: Develop packaging and branding for Bluey Fruit Spreads—a line of better-for-kids jams featuring Bluey, the beloved children’s TV character. The design highlights health benefits, fun, and collectibility, appealing to both children and parents. Product Range: • Flavors: Strawberry, Grape, Blueberry (family favorites and most preferred by target audience) • Formats: Seedless fruit spreads in reusable, collectible glass jars 2. Target Audience • Primary: Parents (especially Gen Z and Millennials) with children ages 2–10 • Secondary: Children who are fans of Bluey • Demographics: o High index among ages 25–44 o Larger households (3+ members) o Strong appeal in Hispanic/Latino and rural communities o 98% brand awareness among households with kids 3. Key Product Attributes to Communicate • 30% more fruit than typical preserves • Half the calories and sugar of typical preserves • No corn syrup, no high fructose corn syrup, no artificial sweeteners or colors • Reusable and collectible glass jars • Manufactured by Trailblazer Foods (best-in-class) • Fun, family-friendly, and inspired by Bluey’s on-screen love for jam 4. Design Requirements Visual Style: • Bright, playful, and instantly recognizable as Bluey • Prominent use of Bluey and family characters • Clear, easy-to-read nutritional callouts (e.g., “30% More Fruit,” “Half the Sugar”) • Visual cues for collectibility (e.g., numbered jars, unique character poses) • Transparent window or illustration to showcase fruit content 5. Brand Story & Messaging • “Genuinely Better Jams for Families” • “Inspired by Bluey’s favorite breakfast moments!” • “Make snack time as fun as a Bluey adventure!” • Social media tie-ins: #BlueyJam, #CheeseAndJamChallenge 6. Competitive Positioning • Fastest-growing family food program among kids’ brands • Over $100MM in sales in 2 years • Outperforming major competitors in growth rate and shopper value 7. Success Metrics • Strong shelf impact and brand recognition • High purchase intent (62% top-2 box) • Social media engagement and collectibility feedback