Kaytee Aviary Wellness Care Bars Package Design

Kaytee Aviary Wellness health bars for Pet Birds emerged as a high-scoring concept for the brand and became a good idea for a new product to help boost sales in the treat category. The Feather Health bars support smooth skin and bright, colorful feathers. Made with a blend of functional ingredients including marigold & beta carotene and topped with flavorful papaya. Whereas the Beak Health bars support smooth, strong beaks. Made with a blend of functional ingredients including flax & coconut and topped with flavorful bell pepper. The packaging design for these treat bars is colorful, vibrant, and engaging, to help customers feel excited about feeding them to their pet birds. The imagery used at the top is clear and direct, so shoppers know right away that it is for feather health or beak health. Both pet bird bars are nutritious and provide a tasty way to help maintain your bird's natural beauty and everyday vitality.

From the original award submission.