Tim Hortons RTD Iced Coffee Packaging

When Tim Hortons was looking to launch a new line of ready-to-drink iced coffee products, they turned to our agency to help create something that is bold, eye-catching and distinctly Tims. Given that this is a new product, we wanted to drive interest and purchase intent with clear communication, striking colors and product imagery to help drive appetite appeal. The end result is a design system that stands out on shelf and elevates the iconic Tim Hortons brand.

From the original award submission.