Jack Link’s Core Packaging Redesign

When Jack Link's was looking to revamp the packaging for their core line of products, our team helped design a fresh, modern and iconic packaging architecture that stays true to the Jack Link's brand. While we kept design elements that are familiar to consumers, such as the brand logo and colors, we also amplified key product features to help attract consumers and compete with better-for-you leaning meat snacks. Protein is now prominently featured at the centre of pack, as is the number of calories and 100% premium beef claim to help showcase the nutritional benefits of the products.

From the original award submission.