How many toys, games and sports projects have won GDUSA awards?

The gallery holds 261, from 2015 to 2026. Each one is listed here with its firm and designer credits.

Which firms have won the most GDUSA awards for toys, games and sports?

Mattel, Inc. leads with 159 winning projects, ahead of Mattel/Hot Wheels (13), Fisher-Price (10), McHale Design (9), One Flight Up Design (7), Disney Consumer Products (5). The full ranking, with each firm's latest winner, is on its own page.

Which clients are named on award-winning toys, games and sports projects?

Clients named on this work include Cra-Z-Art, WWE, Playmates Toys, Disney Consumer Products, Power-Pole. The firm that entered the work named the client, so the credit is theirs. Work an in-house team made for its own company does not count as client work.

How do I enter toys, games and sports work in the GDUSA awards?

Entries go through the GDUSA entry platform. Past winners in this category came through the American Package Design Awards and the American Graphic Design Awards. A single entry costs $120 as of October 2026, and packages bring the price per piece down to $400 for ten to twenty entries. Winners who publish get a project page here with full credits, and publication is the paid step.

Toys, Games & Sports Design

Award-winning toys, games and sports from the GDUSA Design Awards, with the firm and the designers credited on every project.

261 award-winning projects

Sponsor this category →

Toy packaging sells to a child at eye level and a parent at arm's length, in the loudest aisle in the store. The designer has to make the play obvious and the box survive a toddler, and the brand has to hold across hundreds of SKUs a season. The winners here show you the fun before the box is open. Mattel's in-house team has won 159 times here, by far the most of any company in the category, with packaging that keeps Barbie and Hot Wheels unmistakable at the shelf, and Romeo and Company's Spikeball retail packaging keeps a roundnet brand consistent from training sets to limited editions. The best toy and game packaging designers are on this page. Open any package to see it and learn what makes it work.

Notable winners

Spikeball Retail Packagingby Romeo and Company International · 2026
GRINCH Themed Advent Calendar for CraZSlimyby One Flight Up Design · 2026
My Look Brand Visual Identity Refreshby One Flight Up Design · 2026
Jaws 50th Anniversary Setby Mattel, Inc. · 2026
2025 Hot Wheels Silver Series Pantone Multi Packby Mattel, Inc. · 2026
Hot Wheels x Ferrari Heritage Setby Mattel, Inc. · 2026

Firms named most

Best Toys, Games & Sports firms, by award wins →

2026

Jaws 50th Anniversary Set

Toys, Games & Sports

Firm

Mattel, Inc.

Notable winners

Firms named most

Jaws 50th Anniversary Set

Hot Wheels X Kenny Scharf Custom T-Bird

Disney Wishables Packaging

2025 Hot Wheels Silver Series Pantone Multi Pack

The Skeleton Dance Arcana Game Packaging

Disney Designer Collection Dance Series, Limited Edition Dolls Packaging

Buzz Lightyear Talking Action Figure, Toy Story 30th Anniversary

Hot Wheels x MoMA Jaguar E-Type Roadster

Disney's Sharpay Evans Limited Edition Collector Doll, High School Musical 20th Anniversary

Hot Wheels x Ferrari Heritage Set

Spikeball Retail Packaging

GRINCH Themed Advent Calendar for CraZSlimy

Armor Specialties Suppressor Packaging

The Mickey Mouse Club 70th Anniversary, Mouseketeer Limited Edition Doll

My Look Brand Visual Identity Refresh

Car Carrier Truck Corrugated Box

Barbie Dream Besties Core Dolls

Alpha Charge Exploding Targets

Little People Collector Harry Potter

Super Cra-Z-Loom On-The-Go Caddy

Be Inspired Magic Fashion Doll

UNO x NDJOLIJEAN

The Haunted Mansion Sarah ‘Sally’ Slater Doll - Limited Edition

WWE x Teenage Mutant Ninja Turtles

Jarritos Loteria Card Game

Dreamworks Universal Trolls™ Fun Fair Surprise Line

Easter Magic 8 Ball

Monster High FangVote Jinafire

Jurassic Park Prehistoric Edition Value-Added Corrugated Product Box

Hot Wheels Star Wars™ Royal Naboo Starship

Barbie Cutie Reveal x Carebears

Patriots Passage Board Game

Mattel x Keiichi Tanaami

Imaginext Jurassic World Dilophosaurus

Disney Frozen and Disney Princess Spin & Reveal

Disney Collector Enchanted Elegance Collection™ Dolls

Hot Wheels Batmobile Collector Set

Pillsbury Funfetti and Elf On The Shelf Cobranding Seasonal Design

UNO Artiste Gray Malin

Street Sharks - SDCC Ripster in ‘A Shark Among Us’

Barbie Lunar New Year 5

Monster High™ Deadfast Ghoulia™ Doll

Hot Wheels x Transformers Mattel Creations Collaboration

Masters of the Universe Masterverse Packaging Rebrand

Hot Wheels JDM Multi-Pack

Polly Pocket Collector

Hot Wheels RLC Treasure Hunt Set Limited Edition

Mattel Creations Corazon Marikit Doll

Little People Collector Batman 85th Anniversary

Little People Collector Voltron

Hot Wheels Racerverse Marvel Secret Wars

Monster High Lenore Loomington Designer Series

Disney Collector DARKNESS DESCENDS SERIES™ Maleficent

DreamWorks Universal Trollsâ„¢ Line

Barbie Beauty & Activity Sets

WWE Ringside Collectibles Defining Moments 4-Pack

Eco-Friendly Surf Wax Series

Little People Collector Avatar: The Last Airbender ‘The Boy in the Iceberg’

Hot Wheels x DeLorean DMC-12 and Alpha5 Collector Set

Guo Pei Lunar New Year Barbie Doll

Firms

Best Toys, Games & Sports by year

Browse by year

Vendors for this discipline

Other categories

Common questions

Get Featured in the GDUSA Design Gallery

Notable winners

Firms named most

Jaws 50th Anniversary Set

Hot Wheels X Kenny Scharf Custom T-Bird

Disney Wishables Packaging

2025 Hot Wheels Silver Series Pantone Multi Pack

The Skeleton Dance Arcana Game Packaging

Disney Designer Collection Dance Series, Limited Edition Dolls Packaging

Buzz Lightyear Talking Action Figure, Toy Story 30th Anniversary

Hot Wheels x MoMA Jaguar E-Type Roadster

Disney's Sharpay Evans Limited Edition Collector Doll, High School Musical 20th Anniversary