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American Package Design Awards 2026
My Look Brand Visual Identity Refresh
“Refresh the My Look Brand Visual Identity and packaging.”
Category
Toys, Games & SportsFiled under
Creative Credits
Creative DirectorLynn Schmieder
Account ServicesBarbara DeVos
In the entrant's words
Refresh the My Look Brand Visual Identity and packaging. The new package design system needed to be flexible to accommodate multiple sized packages and products. Use of neon pink creates bold impact at shelf in the toy aisle.
From the original award submission.
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Cite this page
One Flight Up Design. (2026). My Look Brand Visual Identity Refresh. GDUSA Design Gallery. https://gallery.gdusa.com/project/my-look-brand-visual-identity-refresh
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