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American Package Design Awards 2026
“Hot Wheels cars roared onto shelves in 1968, and captured the imagination of a young Kenny Scharf.”
Hot Wheels cars roared onto shelves in 1968, and captured the imagination of a young Kenny Scharf. He grew up to be an influential voice in the Pop Surrealist movement and creator of “Karbombz!” – a long-running project featuring his vibrant art spray-painted on random cars. This latest Mattel Creations collab is a full-circle moment, for which Scharf chose one of the Original 16 cars and gave it the ultimate artistic treatment. This edition was extremely limited – only 100 versions of Scharf’s Custom T-Bird were signed by the artist and feature a custom base with more of his unique designs.
From the original award submission.
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Mattel, Inc.. (2026). Hot Wheels X Kenny Scharf Custom T-Bird. GDUSA Design Gallery. https://gallery.gdusa.com/project/hot-wheels-x-kenny-scharf-custom-t-bird
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