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American Package Design Awards 2026
50 years ago, Jaws took a great white bite sized chomp into the movie world, solidifying itself as one of the most iconic films in cinematic history, and instilled legitimate fear in swimming in the ocean. Unlike its victims, the lore of the deadliest and massive 25ft shark in the ocean has survived the pop-culture world since 1975. The crew searching for Jaws spent countless hours on an old fishing boat called Orca, which is also the ship responsible for inspiring the famous ‘You’re gonna need a bigger boat’ quote. Hot Wheels® is celebrating this milestone anniversary by authentically replicating a highly detailed die-cast version of the Orca complete with a mini-figure on the deck, as well as a die-cast shark. The packaging art masterfully recreated the 1970’s style of that time, while the blister is sculpted, and distortion printed to look like water. You’re gonna need a bigger shelf!
From the original award submission.
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Mattel, Inc.. (2026). Jaws 50th Anniversary Set. GDUSA Design Gallery. https://gallery.gdusa.com/project/jaws-50th-anniversary-set
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