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American Package Design Awards 2026
“Hot Wheels® and Ferrari are both powerhouses in their respective fields, and when combined, they create the ultimate collector item—in this case, the Hot Wheels® x Ferrari Heritage Set.”
Hot Wheels® and Ferrari are both powerhouses in their respective fields, and when combined, they create the ultimate collector item—in this case, the Hot Wheels® x Ferrari Heritage Set. Pulling out all the stops, this Hot Wheels collaboration showcases what happens when a luxury sports car maker and a top die-cast brand join forces. Designed with premium materials, these die-cast cars fire on all cylinders with Spectraflame™ paint and authentic Ferrari livery. The only way to deliver such mastery is inside a hinged, soft-touch box built for display and storage. It’s safe to say this package is sitting in pole position!
From the original award submission.
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Mattel, Inc.. (2026). Hot Wheels x Ferrari Heritage Set. GDUSA Design Gallery. https://gallery.gdusa.com/project/hot-wheels-x-ferrari-heritage-set
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