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Best of the Year
Best Private Label Packaging of 2025
The private label packaging that won a GDUSA award in 2025, each with the firm and the designers credited.
8 award-winning projects
Private label is where a retailer puts its own name on the shelf next to the national brands, and the package has to close the gap in trust at a lower price. The designer builds a system that covers hundreds of products across every aisle and still lets each one look like it was designed on purpose. The winners here look better than the brands they sit beside. Daymon Design has won 15 times doing exactly that for retailers, and Meyocks' Hy-Vee line, from Cozy Spoon soups to a Caitlin Clark cereal box, treats a grocer's own brand like a lifestyle brand. The best private label packaging designers are on this page. Open any package to see it and learn what makes it compete.
Standouts of 2025
- Ellie’s Private Reserveby Sara Nelson Design, Ltd. for Inspiring Dreams Foundation + Villa Bibbiani for Ellie Kanner · 2025
- Chophouse Meats Packagingby Meyocks Hy-Vee Package Design Team · 2025
- Crav'n Flavor Snack Nuts Packagingby Topco Associates LLC | Marks, part of SGS&CO · 2025
- VisionXR Intraoral Sensorby Benco Dental · 2025
- Simple Truth Package Redesignby CBX for Kroger · 2025
- HandStand Energy Drinks Packagingby Meyocks Hy-Vee Package Design Team · 2025
2025
Ellie’s Private Reserve
Private Label Packaging
Firm
Sara Nelson Design, Ltd.
View Project→
2025
Simple Truth Package Redesign
Private Label Packaging
Firm
CBX
View Project→
2025
Chophouse Meats Packaging
Private Label Packaging
Firm
Meyocks Hy-Vee Package Design Team
View Project→
2025
HandStand Energy Drinks Packaging
Private Label Packaging
Firm
Meyocks Hy-Vee Package Design Team
View Project→
2025
Shox Energy Drinks Packaging
Private Label Packaging
Firm
Meyocks Hy-Vee Package Design Team
View Project→
2025
Crav'n Flavor Snack Nuts Packaging
Private Label Packaging
Firm
Topco Associates LLC | Marks, part of SGS&CO
View Project→
2025
Food Club Packaging Redesign
Private Label Packaging
Firm
Topco Associates LLC | Marks, part of SGS&CO
View Project→
2025
VisionXR Intraoral Sensor
Private Label Packaging
Firm
Benco Dental
View Project→
Featured
All Private Label Packaging
Common questions
- How many private label packaging projects won GDUSA awards in 2025?
- The gallery lists 8 winners from 2025 in this category, out of 136 across all years. Each one appears here with its firm and designer credits.
- Which firms won the most GDUSA awards for private label packaging in 2025?
- Meyocks Hy-Vee Package Design Team leads with 3 of the 2025 winners; Topco Associates LLC | Marks, part of SGS&CO has 2. The ranking for the year lists every firm with its winning work. Best Private Label Packaging firms of 2025, by award wins.
- Who are the clients on the 2025 private label packaging projects?
- Clients named on this work include Inspiring Dreams Foundation + Villa Bibbiani for Ellie Kanner and Kroger. The credit comes from the firm that entered the work.
- How do I enter next year's awards?
- Entries go through the GDUSA entry platform. A single entry costs $120 as of October 2026, and packages bring the price per piece down to $400 for ten to twenty entries. Winners who publish get a project page here with full credits, and publication is the paid step. How the awards work.