Enter a GDUSA competition to have your work showcased across Projects, Firms, and Designers.

Best of the Year
The private label packaging that won a GDUSA award in 2017, each with the firm and the designers credited.
22 award-winning projects
Private label is where a retailer puts its own name on the shelf next to the national brands, and the package has to close the gap in trust at a lower price. The designer builds a system that covers hundreds of products across every aisle and still lets each one look like it was designed on purpose. The winners here look better than the brands they sit beside. Daymon Design has won 15 times doing exactly that for retailers, and Meyocks' Hy-Vee line, from Cozy Spoon soups to a Caitlin Clark cereal box, treats a grocer's own brand like a lifestyle brand. The best private label packaging designers are on this page. Open any package to see it and learn what makes it compete.

Private Label Packaging
Firm
Miranda Creative, Inc.

Private Label Packaging
Firm
Finished Art Inc.

Private Label Packaging
Firm
Fifth Letter

Private Label Packaging
Firm
Galileo Global Branding Group

Private Label Packaging
Firm
Galileo Global Branding Group

Private Label Packaging
Firm
Galileo Global Branding Group

Private Label Packaging
Firm
Galileo Global Branding Group

Private Label Packaging
Firm
Meyocks West

Private Label Packaging
Firm
Meyocks West

Private Label Packaging
Firm
Meyocks West

Private Label Packaging
Firm
COE Design

Private Label Packaging
Firm
Dragon Rouge


Private Label Packaging
Firm
Conair Corporation

Private Label Packaging
Firm
E & J Gallo Winery/Creative Services

Private Label Packaging
Firm
Eighty Twenty

Private Label Packaging
Firm
Eighty Twenty

Private Label Packaging
Firm
Eighty Twenty

Private Label Packaging
Firm
Eighty Twenty

Private Label Packaging
Firm
Nancy Frame Design

Private Label Packaging
Firm
studio m, MassMutual

Private Label Packaging
Firm
Anthem Worldwide

Private Label Packaging
Firm
Anthem Worldwide