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Best of the Year
Best Private Label Packaging of 2024
The private label packaging that won a GDUSA award in 2024, each with the firm and the designers credited.
15 award-winning projects
Private label is where a retailer puts its own name on the shelf next to the national brands, and the package has to close the gap in trust at a lower price. The designer builds a system that covers hundreds of products across every aisle and still lets each one look like it was designed on purpose. The winners here look better than the brands they sit beside. Daymon Design has won 15 times doing exactly that for retailers, and Meyocks' Hy-Vee line, from Cozy Spoon soups to a Caitlin Clark cereal box, treats a grocer's own brand like a lifestyle brand. The best private label packaging designers are on this page. Open any package to see it and learn what makes it compete.
Standouts of 2024
- Hy-Vee Jack Trice Limited Edition Cerealby Meyocks · 2024
- Fresh From Meijer Redesignby COHO Creative for Meijer · 2024
- Kirkland Signature Organic Maple Syrup Label & Trayby Costco Wholesale Global Packaging Graphics · 2024
- Kirkland Signature Smoked Sockeye Salmon Pack & Trayby Costco Wholesale Global Packaging Graphics · 2024
- Lowe’s Sta-Green Packagingby Equator Design for Lowe’s · 2024
- Kwik Trip Pizza Branding and Packagingby Spark · 2024
2024
Hy-Vee Jack Trice Limited Edition Cereal
Private Label Packaging
Firm
Meyocks
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2024
Fresh From Meijer Redesign
Private Label Packaging
Firm
COHO Creative
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2024
Kirkland Signature Organic Maple Syrup Label & Tray
Private Label Packaging
Firm
Costco Wholesale Global Packaging Graphics
View Project→
2024
Kirkland Signature Smoked Sockeye Salmon Pack & Tray
Private Label Packaging
Firm
Costco Wholesale Global Packaging Graphics
View Project→
2024
Lowe’s Sta-Green Packaging
Private Label Packaging
Firm
Equator Design
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2024
Kwik Trip Pizza Branding and Packaging
Private Label Packaging
Firm
Spark
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2024
Uline Signature Paper Plates & Cups and Uline Compostable Cups
Private Label Packaging
Firm
ULINE Creative
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2024
uBreakiFix by asurion Accessory Packaging Program
Private Label Packaging
Firm
Asurion
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2024
Crav'n Flavor Pretzel Slims Packaging
Private Label Packaging
Firm
Marks Design Agency
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2024
Orchid House Winery Private Label Series
Private Label Packaging
Firm
Diversionary Tactic, Inc.
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2024
Mother’s Market Organic Fresh Juices Packaging
Private Label Packaging
Firm
The Creative Pack
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2024
O Organics Wine Label
Private Label Packaging
Firm
Sterling Brands
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2024
Wawa Holiday Cups Design
Private Label Packaging
Firm
CBX
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2024
Sheetz Take Home Coffee 2.0
Private Label Packaging
Firm
Sheetz Brand Design Studio
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2024
Eight Moon™ Coffee Packaging
Private Label Packaging
Firm
Eight Moon
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Featured
All Private Label Packaging
Common questions
- How many private label packaging projects won GDUSA awards in 2024?
- The gallery lists 15 winners from 2024 in this category, out of 136 across all years. Each one appears here with its firm and designer credits.
- Which firms won the most GDUSA awards for private label packaging in 2024?
- Costco Wholesale Global Packaging Graphics is the only firm with more than one winner, at 2. The ranking for the year lists every firm with its winning work. Best Private Label Packaging firms of 2024, by award wins.
- Who are the clients on the 2024 private label packaging projects?
- Clients named on this work include Albertsons Companies, Lowe’s, Meijer, Mother's Market, Orchid House Winery. The credit comes from the firm that entered the work.
- How do I enter next year's awards?
- Entries go through the GDUSA entry platform. A single entry costs $120 as of October 2026, and packages bring the price per piece down to $400 for ten to twenty entries. Winners who publish get a project page here with full credits, and publication is the paid step. How the awards work.