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Best of the Year
Best Private Label Packaging of 2021
The private label packaging that won a GDUSA award in 2021, each with the firm and the designers credited.
17 award-winning projects
Private label is where a retailer puts its own name on the shelf next to the national brands, and the package has to close the gap in trust at a lower price. The designer builds a system that covers hundreds of products across every aisle and still lets each one look like it was designed on purpose. The winners here look better than the brands they sit beside. Daymon Design has won 15 times doing exactly that for retailers, and Meyocks' Hy-Vee line, from Cozy Spoon soups to a Caitlin Clark cereal box, treats a grocer's own brand like a lifestyle brand. The best private label packaging designers are on this page. Open any package to see it and learn what makes it compete.
Standouts of 2021
- Potato Chips Packaging Redesignby Porchlight for IGA Grocery · 2021
- Brookshire’s Kettle Chipsby Daymon Design for Brookshire’s Grocery Company · 2021
- Gentle Steps Diapersby Daymon Design for Dollar General · 2021
- Just Jams & Jelliesby Daymon Design for FreshDirect · 2021
- Laundry Scent Boostersby Harris Teeter & Daymon Creative Services · 2021
- HT Traders Pint Ice Creamby Harris Teeter & Daymon Creative Services · 2021
2021
Potato Chips Packaging Redesign
Private Label Packaging
Firm
Porchlight
View Project→
2021
Brookshire’s Kettle Chips
Private Label Packaging
Firm
Daymon Design
View Project→
2021
Gentle Steps Diapers
Private Label Packaging
Firm
Daymon Design
View Project→
2021
Just Jams & Jellies
Private Label Packaging
Firm
Daymon Design
View Project→
2021
Laundry Scent Boosters
Private Label Packaging
Firm
Harris Teeter & Daymon Creative Services
View Project→
2021
HT Traders Pint Ice Cream
Private Label Packaging
Firm
Harris Teeter & Daymon Creative Services
View Project→
2021
Sunny Select Ice Cream Cones
Private Label Packaging
Firm
Daymon Design
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2021
Water Enhancers
Private Label Packaging
Firm
Harris Teeter & Daymon Creative Services
View Project→
2021
Nob Hill Crackers Lead Creative
Private Label Packaging
Firm
Daymon Design
View Project→
2021
Sunny Select Healthy Snacks
Private Label Packaging
Firm
Daymon Design
View Project→
2021
Weis By Nature Organic Pasta
Private Label Packaging
Firm
Daymon Design
View Project→
2021
Tops Sparkling Juice
Private Label Packaging
Firm
Daymon Design
View Project→
2021
Cursive Wines
Private Label Packaging
Firm
Amazon Private Brands
View Project→
2021
Kitzy Dry Cat Food
Private Label Packaging
Firm
Amazon Private Brands
View Project→
2021
Amazon Kitchen No-Prep Kits
Private Label Packaging
Firm
Amazon Private Brands
View Project→
2021
Amazon Kitchen Salad Dressings
Private Label Packaging
Firm
Amazon Private Brands
View Project→
2021
WorkPro® Brand Redesign
Private Label Packaging
Firm
Office Depot Private Brand
View Project→
Featured
All Private Label Packaging
Common questions
- How many private label packaging projects won GDUSA awards in 2021?
- The gallery lists 17 winners from 2021 in this category, out of 136 across all years. Each one appears here with its firm and designer credits.
- Which firms won the most GDUSA awards for private label packaging in 2021?
- Daymon Design leads with 8 of the 2021 winners. Amazon Private Brands (4) and Harris Teeter & Daymon Creative Services (3) are next. The ranking for the year lists every firm with its winning work. Best Private Label Packaging firms of 2021, by award wins.
- Who are the clients on the 2021 private label packaging projects?
- Clients named on this work include The Save Mart Companies, Brookshire’s Grocery Company, Dollar General, FreshDirect, IGA Grocery. The credit comes from the firm that entered the work.
- How do I enter next year's awards?
- Entries go through the GDUSA entry platform. A single entry costs $120 as of October 2026, and packages bring the price per piece down to $400 for ten to twenty entries. Winners who publish get a project page here with full credits, and publication is the paid step. How the awards work.