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WTRMLN Creative. (2025). Uplift Fitness Brand Identity. GDUSA Gallery. https://gallery.gdusa.com/project/uplift-fitness-brand-identity
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American Graphic Design Awards Winner
American Graphic Design Awards 2025
Uplift Fitness Brand Identity
WTRMLN Creative's Uplift Fitness rebrand fuses bold design with powerful symbols of strength and transformation.
In the entrant's words
This rebrand for Uplift Fitness utilizes unexpected and bold typography and color pairings to evoke contrasting feelings of femininity with sharpness / badassness to represent the discipline Uplift client's boast. A snake was chosen for its symbolization of rebirth and shedding of the skin, much like the changes our body goes through while training. A butterfly was chosen to represent evolution through endurance and beauty from pain. A leopard was chosen to represent focused, solitary strength and adaptability.
From the original award submission.
Firm
WTRMLN CreativeCategory
Branding + Identity ProgramsCreative Credits
