Cornett Rebrand - New Look ‘Breaks the Natural Order’ So Brands Can Break Through

For its own rebrand, Cornett bypassed the minimalist wordmarks and underwhelming neutrals that dominate the agency category and found something more distinctive, inspired by the carnivorous plants of its native Kentucky. For an independent, female-owned agency known for helping established brands cut through crowded categories, the new visual identity takes that same approach and turns it inward. The system is anchored by Oddrey, a one-eyed carnivorous brand mark rendered in saturated color and representative of who they are and how they work: fearless, curious, and relentlessly creative. To extend Oddrey into a fuller visual world, the design team partnered with artist Ana Miminoshvili, whose surreal botanical illustrations introduce a recurring cast of motifs, including a one-eyed mushroom and a flytrap ensemble, each assigned its own role within the brand's symbolic logic. The wordmark pairs high-contrast letterforms with serif details drawn from organic plant structures, holding up across scales without losing character. A refreshed palette of vivid gradients and a flexible type system carry the identity through applications, balancing precision with personality, polish with play. The result is an identity engineered to capture attention rather than wait for it.

From the original award submission.