Seattle Mariners 2025 Postseason

To meet the demands of a fast-paced postseason while supporting marketing goals, the Seattle Mariners design team created a modular, scalable visual system that balanced consistency with flexibility. A flexible grid structure enabled rapid adaptation across formats, from social media to in-stadium LED, maintaining cohesion while allowing variation based on content. Color and graphic elements were used to elevate postseason content within existing brand guidelines, using subtle overlays and textures to add depth without distracting from the story. By building repeatable components and defined visual rules, the system allowed for efficient, real-time content creation while maintaining a polished and unified look. This approach directly addressed constraints around speed, scale, and consistency, while strengthening storytelling and fan engagement throughout the postseason.

From the original award submission.