FC Como Women

The Story

The 'FC Como Women' brand identity, created by COMMUNION, redefines the landscape of women's football by merging sports and style in a groundbreaking way. Designed for Mercury 13, the identity aims to establish a new cultural reference point, moving away from traditional football aesthetics. The crest incorporates local weaving history and lake reflections, while the typography exudes modern classicism. Bold colors and oversized motifs challenge established norms, creating a visually striking brand that resonates with female fans and a broader audience. This innovative approach has led to a significant Nike sponsorship deal worth three times the previous contract, multiple new partnerships, and an Instagram following of 38,000, showcasing the brand's cultural impact and community engagement.