Athlete.AI Branding

We ended up building a robust brand identity for Athlete.AI, striking a balance between an AI/tech aesthetic with the dynamism of sports. At its core, Athlete.AI is a sports startup that is building an app to revolutionize the world of youth sports by creating an avenue for athletes to tell their own stories. Our brand and visual identity captures the essence of what Athlete.AI is building and the mission they're on to build something revolutionary. The work we did was scalable to their app, website, marketing materials, and even a commercial on ESPN.

From the original award submission.