Branding + Identity

Víctor Echániz is a musician with a multidisciplinary approach to his craft—a skilled audio engineer, producer, and drummer who blends all three into creating a unified offering for the music industry. The logomark and logotype aim to represent this approach, while also showcasing the technical and disciplined nature of this professional musician. Inspired by the "roundness" of elements associated with the three disciplines — speakers for audio engineers, records for producers, and cymbals and drums for drummers — the approach represents their interdisciplinary nature through a series of concentric rings that showcase the expansive potential of combining all three. Integral to the thought process are the physical and emotional impacts of music, including the physical vibrations and expansive sound waves it produces, as well as the metaphorical feel of these vibrations resonating within our souls. Two sets of misaligned concentric circles that create the illusion of vibration and rotation serve as the logomark, while simultaneously representing the interconnected and expansive nature of the work of an audio engineer, producer, and drummer. The logomark is paired with a logotype, in which the name and surname become a unified element, direct and technical. The logomark and logotype were created to stand strong visually, together or separately, expanding the possibilities when applied to various Brand Identity applications. Designed for flexible use, the Brand Identity system draws inspiration from the repetition of elements found in recording studio consoles, soundproofing materials, and ultimately, the beats of music.