Branding + Identity

Víctor Echániz, a multidisciplinary musician, sought a brand identity that encapsulates his roles as an audio engineer, producer, and drummer. The design features a logomark of misaligned concentric circles, symbolizing the vibrations and interconnectedness of his craft. This visual representation not only reflects the technical discipline of his work but also the emotional resonance of music. Accompanied by a logotype that merges his name into a unified, direct element, the identity is adaptable for various applications. The overall design draws inspiration from the physical and emotional impact of music, ensuring that the brand identity is both visually striking and thematically cohesive.