Mahjong Row & Co. Visual System

Mahjong Row & Co. creates heirloom-quality mahjong sets. As the designer leading the brand and product design, I developed a visual system shaped by personal history, cultural storytelling, and a deep appreciation for the ritual of the game. Drawing from my Asian American upbringing, I brought my perspective and lived experience into the work, weaving together symbolism and meaning across every element, from tiles and mats to branding and packaging. The project was developed in close collaboration with founder and creative director Tricia Kane, who established the moody, neutral interior design direction that frames the brand.

From the original award submission.