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American Inhouse Design Awards 2026
“Gertrud and Otto Natzler transformed pottery into fine art.”
Gertrud and Otto Natzler transformed pottery into fine art. Gertrud shaped clay with a touch that was both forceful and fragile, leaving the quiet imprint of her hands in every curve. Otto brought those forms to life through glaze—revealing depth, color, and movement born of fire and chemistry. Their work is not meant to be glanced at. A Natzler must be experienced—turned in the light, circled, studied, and, when possible, held. Each piece reveals itself slowly, holding time still while inviting the viewer into an intimate dialogue between form, surface, and touch. The Brand Identity created for the Gertrud + Otto Natzler family trust is meant to encapsulate their work, legacy and history.
From the original award submission.
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Sagent Marketing. (2026). Gertrud + Otto Natzler Family Trust Branding. GDUSA Design Gallery. https://gallery.gdusa.com/project/gertrud-otto-natzler-family-trust-branding
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