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Bluebird Branding. (2025). Axia Electric Brand Identity System. GDUSA Gallery. https://gallery.gdusa.com/project/axia-electric-brand-identity-system
Design briefing
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American Graphic Design Awards 2025
Bluebird Branding crafts a strategic identity for Axia Electric, enhancing its market presence and reputation for excellence.
Axia Electric is a full-service electrical contractor specializing in complex, high-performance infrastructure. With GC-level expertise and a reputation for closing scope gaps, the Axia team delivers seamless execution across water/wastewater, energy, transit, and industrial projects—minimizing risk and driving schedule certainty. Bluebird Branding created the name, established brand strategy and messaging and a complete visual identity system for promoting the new company, which grew from another division within Shimmick Construction.
From the original award submission.

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