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GDUSA Award Competition · 2022
American Inhouse Design Awards
- 363
- Winners
- 147
- Firms
- 20
- Categories
Trends of 2022
The 2022 American Inhouse Design Awards showcase a striking evolution in design trends, with a notable emphasis on bold typography and branding. Winning projects such as the "Open Enrollment Rally Event Logo Development and Execution" by ADP HRO Shared Services and "3L Week Class of 2022 Campaign" by the American Bar Association exemplify this trend, featuring strong, impactful typefaces that dominate their visual narratives. The palette remains clean and sophisticated, favoring crisp whites, deep blacks, and vibrant accents like golden yellows and electric blues, creating a modern yet approachable aesthetic that resonates across various sectors.
Year-over-year, the rise of visual identity as a prominent style reflects a shift towards cohesive branding strategies that prioritize clarity and memorability. Projects like "CDSP Crossings Magazine, Fall 2021" by Trinity Church Wall Street and "Berjé B Botanicals Advertising" by Berjé Inc. illustrate this trend with their minimalistic layouts and strategic use of color, balancing simplicity with visual interest. In contrast, the receding presence of modern design elements indicates a collective move away from overly complex visuals, favoring instead a more straightforward approach that aligns with contemporary consumer preferences for authenticity and connection.
GDUSA editorial · drafted with archive analytics, reviewed by editors
