American Inhouse Design Awards 2022

Trends of 2022

The 2022 American Inhouse Design Awards showcase a striking evolution in design trends, with a notable emphasis on bold typography and branding. Winning projects such as the "Open Enrollment Rally Event Logo Development and Execution" by ADP HRO Shared Services and "3L Week Class of 2022 Campaign" by the American Bar Association exemplify this trend, featuring strong, impactful typefaces that dominate their visual narratives. The palette remains clean and sophisticated, favoring crisp whites, deep blacks, and vibrant accents like golden yellows and electric blues, creating a modern yet approachable aesthetic that resonates across various sectors. Year-over-year, the rise of visual identity as a prominent style reflects a shift towards cohesive branding strategies that prioritize clarity and memorability. Projects like "CDSP Crossings Magazine, Fall 2021" by Trinity Church Wall Street and "Berjé B Botanicals Advertising" by Berjé Inc. illustrate this trend with their minimalistic layouts and strategic use of color, balancing simplicity with visual interest. In contrast, the receding presence of modern design elements indicates a collective move away from overly complex visuals, favoring instead a more straightforward approach that aligns with contemporary consumer preferences for authenticity and connection.

▲ visual identity ▼ modern

GDUSA editorial · drafted with archive analytics, reviewed by editors

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Berjé B Botanicals Advertising

Ala Moana Center Brand Advertising

Stop Searching Start Living Advertising Campaign

Defend Your Data Campaign

Rock Your Practice

Never Settle Campaign

Smart Money Print Ad

Units Magazine, It Happens Campaign

PGH Opens Campaign

Most Powerful Women in Banking Campaign

Scotsman Guide Vintage Travel Poster Ad Series

Brand Campaign - Connected Industries

Big Steps, Small Environmental Footprints Campaign

Polansky Exhibition of The New York Public Library’s Treasures

Word & Brown GA 2022 ‘Redefine’ Ad Series

Fraud Squad Campaign

Animation, Video & Motion

AvidXchange Foundation Tech Rising Video

National Barcode Day Video

Holiday Social Animations

Swiss Cheese Security Animation

Good Egg Feature Film Open Sequence

Welcome Video - RDH Under One Roof

Pet Naturals Short Brand Video

AWP Brand Video

Pit Stop Video Open

A-Z for Mat Man and Me Promotional Video

LMI’s Digital Transformation

Our Logo Sucks (You in) School of Business Motion Design

CURE 20th Anniversary Video

Meet Your Major Video Series

PeARL™ Flash Video

10 Tips To Help You Qualify For A Credit Card Animation

Doritos Solid Black Animation

Messaging Toolkit Video

2021 PCC Event Animations

Open Source Stories: Opening the Loop Autonomy, Access, and Insulin

Sheetz National Coffee Day Celebration Video

Sheetz POP Product Launch Video

Baker Act Video

Voting Rights Video

2022 Forum Conference Day 1 Video

B2B Product Update Video

You Got In! Video

Hispanic Heritage Video

Wolf Trap 2022 Children's Theatre-In-The-Woods Video

Announcements & Invitations

2022 Pro Awards Call for Entries

Art Opening Invitation

2022 Telfair Ball Invitation

Word & Brown GA Orange County Top Producer Event Invitation

Wolf Trap 2022 Legacy Circle Dinner Invitation

Annual & Corporate Reports

2022 3M Global Impact Report

AARP 2020 Annual Report

LCE (Legal Counsel For The Elderly) 2020 Annual Report

2021 Statement of Condition

Goal III Report 2022: Diversity and Inclusion Report

Barcoding Research Study

Annual 2021 ESG Report

Brookfield Properties 2020 ESG Report

Brookfield Properties Next in Retail Report

2021 Annual Review and Energy Report - Celebrating 20 Years

Cisco Secure Cybersecurity Report Series

2021 Annual Report - Year In Review

Equitable Holdings’ 2021 Annual Report

Hearst Forward 2021 Yearbook

I-CAR 2021 Impact Report

LMI 2021 Impact Report

Pittsburgh Downtown Partnership Annual Report 2021

PrimeCares 2021 Annual Statement

Robert Half ESG Report

2021 Year in Review - Leading With Excellence

2021-22 Year in Hate Report

Community Education Plan 2022-2027

Annual Report 2021

2021 Annual Report - Expanding The Possible