US40 For All Logo and Branding

The Story

The US40 For All Logo was created for an infrastructure project in Plainfield, Indiana, with a focus on integrating the city's identity into the design. By dissecting and manipulating the letter 'P' from the city's name, the design team crafted the lettering for 'US 40' to resonate with the local community. This approach not only established a visual connection but also mirrored the street's natural angles and spacing. The logo features a distinctive double slanted line, which is consistently used across various project deliverables, reinforcing the brand's identity and its relevance to the area.