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Sports Design Awards 2026
TUSL transforms sports betting into a skill-driven, competitive experience for Gen Z and millennial fans
TUSL, a project by Majestyk, redefines sports betting for a new generation by transforming it from chance-based wagering into a skill-driven, competitive platform. The design features a bold, gamified interface that enhances familiar betting mechanics while simplifying user interactions. By integrating elements like leagues, progression, and visible achievements, TUSL appeals to both seasoned bettors and casual fans. The platform fosters a sense of community and competition, allowing users to engage with sports in a meaningful way. This innovative approach not only makes sports betting more accessible but also aligns with the interests of Gen Z and younger millennials, who seek performance and recognition in their engagement with sports.
Digital Products, Platforms & Fan Experience
Category WinnerDigital Products, Platforms & Fan Experience
Firm
Flipp Advertising
Category Runner-UpDigital Products, Platforms & Fan Experience
Firm
Tantrum Agency
Category Third PlaceDigital Products, Platforms & Fan Experience
Firm
A6 Ventures
Category WinnerApparel & Merchandise Graphics
Firm
Estudio Interlínea
Category WinnerMarketing & Promotional Design
Firm
Gotham FC
Category WinnerTeam or Event Brand Identity
Firm
Seattle Mariners
Editor's ChoiceTeam or Event Brand Identity
Firm
Manual Labor Studio
Category WinnerEnvironmental & Experiential Graphics
Firm
Multistudio