Ladd Foundation 1616

The Story

The Ladd Foundation 1616 platform, developed by Flipp Advertising, addresses youth mental wellness through sport, specifically targeting young athletes aged 9-12. The platform features insights from NHL players and coaches, transforming their experiences into accessible content for youth. Designed as a progressive web application, it eliminates barriers to access and supports teams, coaches, and families throughout the season. The design prioritizes clarity and user experience, ensuring that parents and coaches can easily understand the program's value while engaging youth athletes with motivating content. As a result, the platform saw a remarkable 214% increase in team adoption and a 225% rise in total users year over year, solidifying its role in youth hockey communities.