NBA Basketball School

Several design choices directly supported the platform’s business and user goals. The global hub model and location based navigation made it easier for families to find programs in their region while reinforcing the scale of the network. The interactive map translated a complex international footprint into a simple discovery tool. Clear separation of B2C and B2B pathways allowed the site to support both enrollment and expansion without confusing the user journey. Visually, Tantrum extended the NBA Basketball School system with court-inspired graphics, strong typographic hierarchy, and a more dynamic palette that added energy while staying within brand standards. Photography choices focused on real moments of coaching, drills, conditioning, and fun to make the experience relatable for kids and credible for parents. The result was a site that felt premium and organized, while still accessible and motivating for a younger audience.

From the original award submission.