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Category Runner-Up — Sports Design Awards 2026
Sports Design Awards 2026
NBA Basketball School
Tantrum Agency creates a dynamic digital hub for NBA Basketball School, enhancing global reach and user experience
The Story
Tantrum Agency's design for the NBA Basketball School website serves as a global digital hub for youth basketball development programs outside the U.S. The platform unifies diverse audiences, including parents seeking quality training for children aged 6 to 18 and potential operators looking to launch local programs. Key design elements include an interactive map for regional program discovery, distinct B2C and B2B pathways, and a dynamic visual language that incorporates court-inspired graphics and relatable photography. This approach not only enhances user experience but also reinforces the NBA's credibility. The outcome is a cohesive online presence that simplifies navigation, boosts enrollment, and strengthens the brand's legitimacy, ultimately positioning the program for sustained growth and expansion.
Firm
Tantrum AgencyCategory
Digital Products, Platforms & Fan Experience
