Buff & Bloom's Body Scrub Social Media

For this project, I set out to create a playful, nostalgic campaign that would make Buff & Bloom's body scrub feel like a fun, confidence-boosting treat. Inspired by retro Americana, I used bold colors, expressive typography, and checkerboard patterns to build a cohesive visual identity that feels both vintage and modern. One challenge was balancing the cute, energetic theme with a clean, professional look across multiple formats. Through critique, I refined imagery, adjusted logo placement, corrected inconsistent strokes, and created a unified design system for fonts, colors, and patterns. The final campaign is bold, cohesive, and personality-driven—inviting audiences to "Get Scrubbed" and join the Sweet Cheeks Club with a brand experience that is uplifting, memorable, and instantly recognizable.

From the original award submission.