The Fleming Preserve Logo and Identity

The Fleming Preserve is a 200-year-old historic estate located in Central Virginia. Sprawling pine and hardwoods border scenic fields, creating an outdoor experience like no other. Our approach to this identity system focused on creating a modern brand look and feel while capturing the timelessness of outdoor publications like Field and Stream. We worked closely with stakeholders, the brand's partners and even hunting guides to create an identity system that felt at hoe on everything from a ballcap to a business card while remaining true to the roots of the farmland and the spirited tradition of upland hunting.

From the original award submission.