The Blind Tiger Project

The Blind Tiger is a modern speakeasy that reinvents nightlife with small-batch craft gin, laser-engraved wooden poker sets, and secret cocktail menus capturing the thrill of high-stakes poker nights and the mystery of the Prohibition era. Through bold packaging and exciting products, it creates immersive brand storytelling. Details like die-cut gin labels, secret menus, braille graphics, and hidden coordinates build a world of mystery and offer an escape from dull lounges and overcrowded clubs.

From the original award submission.