Studio Litho/Litho Branding

Branding for Litho, an architecture and interior design studio. The identity draws inspiration from the studio’s two principals, whose partnership forms the foundation of the concept. The design explores a dichotomy—two elements that play off each other through contrast and similarity. Two dots are embedded in the logotype, transforming and echoing one another through shapeshifting forms. In application, the paired dots act as visual quotation marks, highlighting key content, guiding attention, and reinforcing the identity system. They also suggest a dialogue between two people—a metaphor for creative collaboration. The motion design further extends this idea: the dots transform into different shapes and move in conversation, embodying the evolving dialogue between the two founders and their creative process.

From the original award submission.