Studio Litho/Litho Branding

The Story

The branding for Litho, an architecture and interior design studio, is rooted in the partnership of its two principals, symbolizing the core of the identity. The design features two dots within the logotype that interact through contrasting and similar forms, serving as visual quotation marks that emphasize key content and guide viewer attention. This element not only reinforces the identity system but also represents a dialogue between the two founders, reflecting their collaborative spirit. Additionally, the motion design enhances this concept, with the dots transforming and moving in conversation, embodying the dynamic and evolving nature of their creative process. Overall, the branding effectively communicates the essence of collaboration and innovation.