Digital Literacy Branding

This is a project for an academic initiative at a university campus. The goal of the initiative is to promote the idea that in today's society, every person must have the proper digital literacy skills to thrive in the world. The monogram logo incorporates the letters D and L and has negative forms to relate to the negative forms present in the institution's logo. A split-complementary color scheme provides an official feel while allowing a sense of enthusiasm and freshness. The initial applications are mostly digital (banner ads, social graphics, etc.), but the brand was designed to expand to physical spaces such as stickers, documents, etc.

From the original award submission.