Starway Roller Skate Packaging

The Starway Roller Skates packaging was redesigned to capture the energy of skating. The two stacked boxes open in stages; first showing just the high-top part of the skates, then opening all the way to reveal both skates and a bold “ROLL ON” pattern inside. On the sides, wheel-shaped cutouts let the back wheels peek through, giving a playful glimpse of what’s inside. The overall design reflects motion, movement, and the idea of going places.

From the original award submission.