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Utah Valley University. (2025). Starway Roller Skate Packaging. GDUSA Gallery. https://gallery.gdusa.com/project/starway-roller-skate-packaging
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American Graphic Design Awards Winner
American Graphic Design Awards 2025
Starway Roller Skate Packaging
Dynamic packaging for Starway Roller Skates captures the thrill of skating with playful design and vibrant visuals.
In the entrant's words
The Starway Roller Skates packaging was redesigned to capture the energy of skating. The two stacked boxes open in stages; first showing just the high-top part of the skates, then opening all the way to reveal both skates and a bold “ROLL ON” pattern inside. On the sides, wheel-shaped cutouts let the back wheels peek through, giving a playful glimpse of what’s inside. The overall design reflects motion, movement, and the idea of going places.
From the original award submission.
School
Utah Valley UniversityCategory
Student DesignCreative Credits
