Social Media Collective PHL Rebrand

At Social Media Collective PHL, social media is more than doomscrolling. It’s a chance to forge meaningful connections with the right audiences and to empower creativity. Looking to expand beyond their single day event, formerly known as Social Media Day PHL, they approached us for a new name and look that reflected modern, tech-forward sensibilities while still being accessible to a vast community of beginners and leaders alike. So, we shifted the name, developed a visual system, and created a tagline reflecting their “always on” mentality: Engaged. Connected. Empowered. With this energizing rebrand, we set the stage for a more approachable community of social media and digital marketing professionals in the Philadelphia area and beyond.

From the original award submission.