Facility Optimization Solutions Identity Design

Facility Optimization Solutions (FOS) outgrew it’s old brand. New services, new people, and fresh technology refocused the company’s business model to embrace the human side. In an effort to both feel more personal and differentiate itself from competitors, the new FOS identity features saturated, warm tones, custom illustrations, and a logo that resembles a fingerprint. Sub-brand marks take cues from the parent brand but reprioritize the core color balance.

From the original award submission.