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W.S. Badger Company. (2025). Rose Beauty Line Packaging. GDUSA Gallery. https://gallery.gdusa.com/project/rose-beauty-line-packaging
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American Graphic Design Awards 2025
W.S. Badger's rebranded Rose Beauty Line packaging highlights the authentic benefits of rose essential oils.
Badger is a family-owned, mission-driven company that creates certified organic body care products with food-grade ingredients and a deep commitment to environmental and social responsibility. Based in rural New Hampshire, we formulate and manufacture every product at our solar-powered headquarters, using simple, whole botanicals—always prioritizing people and the planet over profit. As a second-generation, female-led B Corp, we lead with transparency, ecological integrity, and worker well-being. Our mission is to cultivate good by creating products that have a net positive impact—from farm to customer and beyond. Our Rose Beauty Line has been a bestseller for over 10 years. With the recent rebranding of the packaging, the well-known benefits of rose essential oils are highlighted, letting the consumer know that they are purchasing a genuine rose oil product.
From the original award submission.

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