Enter a GDUSA competition to have your work showcased across Projects, Firms, and Designers.

American Graphic Design Awards 2025
W.S. Badger's rebranded Rose Beauty Line packaging highlights the authentic benefits of rose essential oils.
Badger is a family-owned, mission-driven company that creates certified organic body care products with food-grade ingredients and a deep commitment to environmental and social responsibility. Based in rural New Hampshire, we formulate and manufacture every product at our solar-powered headquarters, using simple, whole botanicals—always prioritizing people and the planet over profit. As a second-generation, female-led B Corp, we lead with transparency, ecological integrity, and worker well-being. Our mission is to cultivate good by creating products that have a net positive impact—from farm to customer and beyond. Our Rose Beauty Line has been a bestseller for over 10 years. With the recent rebranding of the packaging, the well-known benefits of rose essential oils are highlighted, letting the consumer know that they are purchasing a genuine rose oil product.
From the original award submission.
Own this work
ShareFeatured in the Trends Blog
Cite this page
W.S. Badger Company. (2025). Rose Beauty Line Packaging. GDUSA Design Gallery. https://gallery.gdusa.com/project/rose-beauty-line-packaging
Design briefing
An AI-assisted expert read. Included with Pro ($19/mo).

Package Design
Firm
Heaven Hill Brands Creative Services Department

Package Design
Firm
Litehouse Foods - The Point Creative

Package Design
Firm
The Home Depot

Package Design
Firm
Costco Global Packaging Graphics